4 REASONS YOUR BRAND NEEDS SOCIAL MEDIA CONTENT
Increasingly, content has become an everyday need, everyone wants it, and everyone craves it. Now, find out 4 reasons your brand needs social media content. If it’s not visual, it won’t be seen. To stand out in business as a company you need to be present in the minds of your audience. Customers today are in search of brands who know how to exploit and communicate using all social media platforms at their disposal and by platforms, we are talking about social media. Inseparably, it’s hard to see media without social media these days because social media has become the media. Literally, anything and everything can be found on social media. These days everyone is creating the content they want people to see so as a brand you should too. Utilize these new ways of life and tilt the pole back in your favor.
In truth, for a brand, it’s almost like there is no hiding from social media. In some cases, it’s the only means necessary and available. Start-up brands who might not have the money to produce content for media can put on their thinking hat to make use of less expensive methods to stay present in the minds of their customers. For instance, referral links to text-based content can help increase SEO rankings for a startup brand.
Most times, brands only see how to provide standard products or services. Although this is essential for a brand but its only half the work to increase sales and gain customers. The media but not just the media, social media is the other half. In translation, social media is content, content is king. Now listen to these stats, there are 5 billion searches per day on the internet, over 2 billion people are active on Facebook, helping Facebook to hold its number one spot as the top social media site. Exponentially, these stats are only going up as Facebook has 5 new accounts created per second. MIND BLOWING, RIGHT but what’s even more mind blowing is the stats of data created per day.
Remember, Facebook is just one of many media sites, the likes of Instagram, LinkedIn and Tik Tok still play a massive role in providing brands with billions of customers from all parts of the world. Without a doubt, the statistics above tell you what is possible if content from your brand is viewed by 2% of those numbers. With the right online marketing strategy, which could include audio/video content, a brand stands to gain a loyal following of immense numbers. But that’s not all, a brand can also be closer to its market, read reviews, screen comments, find flaws from their users and fix such flaws. Honestly, there are so many reasons why a brand should seek social media content but for the purpose of giving you the best – here are 4 reasons
Think business, think numbers, and where else would you rather be than social media to get your numbers up. By numbers, we are talking, likes, clicks, comments etc. For any brand to thrive, they have to be exposed to numbers and handle numbers properly to create leads and sales. Do you wonder how these numbers are so large. Well, a lot of reasons make these possible but here’s one you probably didn’t notice.
Subconsciously, everyone is prone to doing this after hearing about a new brand from a friend or colleagues. In this case, fingers move faster than the brain to type out the brands name in our all-too friendly: Google. Next, Google brings out social media pages, links, referrals and more to assist you but Google doesn’t falsify. In other words, Google only knows as much as you feed it as a brand. It brings all you have on the Internet. So do well to feed it with the best information you want out there.
On the flip side, imagine Google has little to nothing about your brand because you don’t churn out content on a regular basis. Or because you don’t have numbers or engagement on your social media platforms. The resultant effect would be a loss of numbers that could have become customers and a lack of credibility. As a businessperson you can tell how scary that sounds even from reading this article.
Content is visibility. Done right content can foster leads, increase sales and create brand awareness. Why is content so key for a brand/business. Probably, you have asked this question, or you have searched for answers. Well, your answer is content is a brand’s narrative. In other words, content is how a brand tells its people who they are and how they plan to improve your life. Also, it’s what keeps people in the know. If we can search for your brand online and find more content than our brains can process, it tells us how credible and reliable your brand is to us.
Weirdly speaking, social media has become an all-knowing being. It helps with information, finding love, credibility, entertainment and every content thought possible. Hence, the content
you put online as a brand becomes the authenticity of your brand. Gone are the days when people sought the authenticity or credibility of a brand from a colleague or friend. The internet now holds all that information and more. So, what’s stopping your brand from reaching out to us to create content that gives your brand a legitimate claim in the lives of your customers. Also, we are open to partnership for an annual duration or more.
Social media afford brands the comfort of doing it their way. Brands are only governed by the laws of knowing; the content is created by them but not for them. Crucially, every brand comes to this realization that it can lose its people to a buffet of content online when it doesn’t create for its people.
The saying goes- if it costs little on investment, it might not return so much. Statically speaking, reverse is the case when it comes to social media. Presently, social media happens to be one of a few platforms to defy this set up. It has defied the laws of business by doing zero investment and massive returns. In particular, boohoo, the popular fashion retailers saw an increase in sales, up 45% in the quarter to the end of May 2020. Largely, this increase can be linked to their 6.6 million + followers on Instagram alone.
Reportedly, the brand spent £80m on influencer marketing but zero dollars to open an Instagram account.
Think smart, think big, think social media.
So, you see it’s easy to get a social media account, but the investment is in the content that fuels that account. However, it takes nothing from the fact that social media accounts cost nothing to have one. So, it’s time to join the social media space as a brand and religiously fuel it with content.
Earlier stated, we talked about how social media can give numbers that become customers. Now let’s talk about the unrivaled reach and real time effect of social media. For instance, a social media content upload can be seen by millions round the world in milliseconds. That is,
Kim lee son in South Korea can see the content as quickly as Gerard in the UK can see it. But that’s not all, the more people see your content, the more they visit your page and that leads to numbers. Done right, all new visitors and leads that come to your page can be easily converted into customers. In turn, these customers can increase sales.
The driving force of traffic is the number of people trying to know what you do. In other words, links, google searches, comments and referrals all become traffic. In effect, you get traffic that leads to your site/product/ services being sold out.
Exposure is good and this is how it works. So, an account has massive numbers of followers, each time that account refers a link to your content, almost all their followers click on the link and VOILA! You have a new audience. Now imagine you have at least 30 accounts with numbers, and they sent out your link. See where we are going with this?
By and large social media should be home to any brand out there. Meaning brands should embrace media and content creation to grow at an outstanding rate. Also, it gives brands visibility, and it costs zero to open an account. Although, in the long run a brand will have to map out finance for the contents they want to display on their page. It is still a fair bargain for a platform that gives you unbelievable exposure. But most importantly, brands should understand that social media has given them a means to speak directly with the market. So, it’s important to understand how you speak to the market from tone, to messages, audio/video content, everything should speak with care and intent. In conclusion, social media content is a must-have for brands looking to go mainstream.
Here are some of our social media content.
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